西新英格兰学院

The Sport Management program emphasizes the business side of sports. Students majoring in sport management engage in a course of academic study that prepares them for a rewarding career in sport-related organizations. The Sport Management major understands the unique dynamics of the sport industry and is able to mobilize the resources available to meet the mission, goals, and objectives of both the sport organization and its stakeholders. The Sport Management program provides students with the opportunity to develop the knowledge and skills they need to manage within the sport industry. Students are also provided with industry-based learning opportunities and are actively involved in industry-based projects both in the classroom and beyond.

Career Opportunities

The Sport Management major is prepared to assume positions of responsibility in a wide variety of sport organizations in the private and public sectors. Graduates work in the following settings: professional sport, sport facility management, collegiate sport, sports clubs, health and fitness clubs, sports media, and the sporting goods industry.

Program Learning Goals

Having completed a major in Sport Management, the student will have the ability to:

1. Develop an understanding of and ability to apply managerial competencies to domestic and international sport organizations

2. Achieve competency in sport marketing including fundamental aspects of sport products, markets, consumer research, sponsorship, promotion and digital/social media

3. Achieve competency in the finance of sport organizations including key elements of budgeting, accounting, public/private joint financing, fund raising and revenue development

4. Achieve competency in legal aspects of sport including state/federal legislation, liability, risk management, contracts, and collective bargaining

5. Achieve competency in the economics of sport including fundamental concepts of supply and demand, economic forecasting, and economic impact assessment

6. Achieve competency in the management of sport facilities including fundamental concepts of planning, design, construction and both front of house and back of house operations

Note: International students who have been admitted for Fall 2020 and are unable to travel to the US may defer their admission to Spring 2021.