西新英格兰学院

The Business Analytics and Information Management (BAIM) major prepares students for careers in Business Analytics and related fields. Business decisions these days are data driven and this program teaches the tools and techniques used by professionals in the field. All business decision makers are consumers of analytics. Business Analytics skills are applicable to all industries such as finance, retail, healthcare, sports and entertainment, to name a few. All functions in an organization such as accounting, finance, management, marketing, and sales need analytics, hence Business Analytics skills. Business Intelligence (BI), Data Mining (DM), Python, Predictive Analytics (PA), and Data Visualization software are some of the focus areas in the BAIM major.

Our BAIM courses include topics in Business Intelligence, Data Management and Analytics as recommended by the SAS Academic Programs. SAS is a provider of industry standard Analytics software. Specifically, our courses use SAS Enterprise Miner extensively. Upon successful completion of the BAIM program, students are automatically awarded a SAS certification sanctioned by the SAS Institute academic programs.

In addition, BAIM students can earn SAP certificate by completing three designated courses which provide substantial hands-on instruction using SAP, a widely used ERP software. These designated courses are SAP versions of the required core courses, thus require no additional coursework. The SAP certificate is issued by the WNE University and is sanctioned by the SAP University Alliance, of which we are a member.

Career Opportunities

Banking, retail, insurance, manufacturing, healthcare, and telecommunications are sample list of industries utilizing Business Analytics solutions to streamline operations. Understanding, planning, managing, and predicting financial and operational performance are common processes in many industries. Almost all businesses today employ professionals with Business Analytics skills.

Program Learning Goals

The Business Analytics and Information Management major has four goals. Graduates from BAIM will be able to do the following tasks to support decision making and problem solving in businesses:

1. Identify, collect and analyze data. Make business decisions based on Data Analysis (DA).

2. Develop, deploy and improve decision-making and problem solving processes with models.

3. Utilize relevant techniques to address Business Analytics needs of organizations.

4. Use tools and technology to support decision-making and problem solving.

Note: International students who have been admitted for Fall 2020 and are unable to travel to the US may defer their admission to Spring 2021.