华盛顿州立大学

Washington State University’s online master’s degree in Health Communication and Promotion is designed for those who work in communication fields and health sciences and are seeking to refresh and update their skills or specialize in health communication and promotion. The program is also tailored for individuals who want to enter the profession of health communication and promotion or enhance their credentials to meet Murrow College standards for ethics, integrity, and leadership within the field of health communication.
Whether you have no training in health communication or are a seasoned professional, the degree will advance and energize your career. Our multidisciplinary approach:

What you’ll learn

Whether you have no training in strategic communication or are a seasoned professional, this degree will advance and invigorate your career. The program’s multidisciplinary approach offers expertise in both new and traditional media, critical knowledge and skills for today’s innovative communications environment. Faculty members with extensive professional experience will teach you how to gather and analyze information and use those findings to create effective communication campaigns.

The online Strategic Communication MA provides a solid core curriculum, consisting of classes in multimedia content creation, crisis communication, professional ethics, and research methods. The program also offers hands-on training in the most advanced platforms, tools and techniques. You will work closely with industry professionals and faculty to learn audio and video software, graphic design tools, new media and publication layouts. By the time you are finished, you will have created multimedia materials that are evaluated by peers and produced as portfolio-quality items stored online. This work is tailored to each individual career, or even your specific job needs.

PROGRAM OBJECTIVES

There are two primary objectives for the Online MA Health Communication and Promotion program.

These include:

Producing quality students who possess the theoretical foundation and practical knowledge to succeed in their chosen fields and;
Training individuals who will perform at the highest level of both professional and ethical standards.

Student Learning Outcomes

Demonstrate knowledge of health communication and promotion theories and practices that will guide program development, message design, and education to communicate health to diverse audiences.
Ability to gather and assess health-related information using analyses and research.
Evidence of professional skills to develop health communication and promotion campaign materials and implementation of campaigns through administration and management, planning, leadership, teamwork, and patient/population relations.
Demonstrate the ability to ethically communicate health information to diverse audiences