约克大学社交媒体和管理硕士专业介绍–约克大学

约克大学

约克大学-社交媒体和管理硕士

MSc Social Media and Management(硕士)

院校名称约克大学
院校排名167

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

With improved access to the internet we have become more connected to each other and to what is happening in the world around us. At the same time social media and information applications are transforming business.

This course will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.

The course is taught by experts from the Department of Sociology and York Management School, combining experience from the forefront of sociological and business research.

Course content

Social media and information applications are transforming organisational development, competitiveness and flexible working. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. The potential for further change is huge.

Assessment and feedback

Core modules will be assessed by a mixture of ‘open’ essays (where an assignment is prepared in your own time and handed in) and presentations. Open assessments are released early in the term so you can select one or more essay titles to read around the topic and plan your chosen essay. Towards the end of your studies, you'll complete a 15,000-word dissertation on an original piece of your own research.

Careers and skills

You'll develop the skills and knowledge you need to follow a career in social media management or consultancy as an information analyst in public or private sector organisations. This course provides an ideal basis to progress to further study at PhD level.

所属院系

进入哪个院系学习？

Sociology

中国学生入学要求

为来自中国的学生设计

For a postgraduate taught course such as a Masters, you would normally need a Bachelors degree from a recognised institution in a relevant subject. The score you will need depends on which university you attended in China and which subject you are applying to. Typically you would need at least the equivalent to a UK upper second class honours degree, however some courses will accept lower second class honours degrees. Actual requirements will vary by course: A score of 80 to 85 per cent is considered comparable to a UK 2:1; A score of 75 to 80 per cent is considered comparable to a UK 2:2. If you're a non-native English speaking applicant you must provide evidence of your English language ability.

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