悉尼科技大学

With majors available in tourism, sport business and events, the Bachelor of Management has been developed to reflect the growing importance of creative and experience-based industries in Australia's economic future. These industries are at the forefront of a globalised, digitalised and dynamic environment where innovation and creativity are key. Central to the degree is a practice-based program with built-in internships combining online and experiential learning with industry experience. There is an option to study overseas for a semester at a UTS partner university in Asia, the Americas or Europe.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

This course provides an understanding of important aspects of business management and offers a choice of majors and sub-majors, as well as a variety of international exchange options.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of this combined degree also gain leading edge capabilities which are highly valued in the globalised world, including critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work independently across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.

Course aims

Graduates emerge with the leadership, business design and innovation skills required to successfully manage contemporary organisations in the commercial, public and not-for-profit sectors of the economy.

By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after, with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.

Course structure

Students must complete 240 credit points, comprising 144 credit points of tourism, sport business and events subjects, and 96 credit points of creative intelligence and innovation subjects.

Careers

Career options include positions in event management, festival management, event coordination, event tourism planning, destination management, destination marketing, conference organising, meetings planning, business event management, wedding planning, entertainment venue management, tourism management, travel consultancy, travel management, corporate travel management, recreation planning, social media management, event marketing, tourism marketing, sport marketing, sport management, sport venue management, sport event management, sport event tourism management, sports agency, sports administration, player management, sponsorship management, and player relations management.