悉尼科技大学市场营销硕士(延伸)专业介绍–悉尼科技大学

悉尼科技大学

悉尼科技大学-市场营销硕士(延伸)

Master of Marketing (Extension)(硕士)

院校名称悉尼科技大学
院校排名90

录取几率评估

专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

The Master of Marketing (Extension) provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities. Students have a range of study options including commencing or fast-tracking studies during Autumn, Spring and Summer sessions.

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with extensive skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing management.

Course structure

The course totals 96 credit points and consists of a combination of three core subjects and 13 electives.

Careers

The course equips students with a comprehensive understanding of contemporary marketing strategies and concepts and their application to business. It can lead to roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics. Career options also include senior management-level positions in government or industry including start-ups and not-for-profit organisations.

所属院系

进入哪个院系学习？

UTS Business School

中国学生入学要求

为来自中国的学生设计

For admission into most postgraduate courses, you are required to hold a recognized bachelor's degree equivalent to an Australian bachelor's degree. Your academic performance at the bachelor's level will be considered as part of your application assessment. In some instances, you may also require relevant work experience and/or research experience. English language requirements: IELTS (Academic) - 6.5 overall, writing 6.0; TOEFL (Internet-based) - 79-93 overall, writing 21; PTE (Academic) - 58-64; CAE - 176-184; AE5/AE6 (PASS) - AE5.

想申请，但不知道自己能否成功申请这个专业？

留学监理网自2010年以来，服务了大量的学生，积累了大量的真实案例。输入相应的自身情况如GPA、语言成绩、学历等，留学监理网帮你进行1对1精准评估并提供案例参考。