南安普顿大学

About this course

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities.

You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.

This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.

You can apply for this degree if you have 1 to 2 years’ experience in the luxury industry and an accepted 2:1 degree or relevant qualification. It is also suitable for those with relevant professional experience.

Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in 2 week-long study trips to London and Paris working on a project, visiting luxury businesses and meeting industry professionals.

You'll also learn:

• luxury consumer profiles and website design
• evolution of the luxury market and globalisation of luxury brands
• consultancy and project management
• social media influence
• cobranding, brand extensions, and brand heritage

We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.

Previous input has been provided by;

• Aston Martin
• Bremont
• Maserati
• George Bayntun
• The Ritz
• Royal Southampton Yacht Club
• The Savoy
• Wright & Teague

Careers

Graduates from this programme will typically find employment in a variety of different careers associated with luxury marketing and brand management including:

• account handlers
• marketing executives
• marketing managers
• consultants
• brand managers
• marketing communication experts
• executive/management level roles within the luxury and marketing industry

Our graduates find employment opportunities within these roles either working for agencies or their clients and in some cases choose to operate as freelance consultants within their chosen careers. Many of our graduates also go on to start their own companies.