南澳大学

Fast-track your communication career and gain a bachelor and master qualification in just four years with our 3 + 1 Pathway to Master of Communication package. This unique offering allows you to elevate your career prospects by completing two industry-informed qualifications that have been developed to meet the fast-changing needs of the communication and media industries.

This package provides you with an opportunity to study a three-year bachelor degree and a one-year master degree (typically two years) in four years by substituting four undergraduate courses for selected postgraduate courses in the third year of your bachelor degree.

As part of this packaged program, you will:

major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
select a sub-major in areas including digital media, film and television, journalism, languages, marketing, psychology or social media
study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
undertake an industry-supervised project or research thesis in your final year
study industry-informed degrees, which are adaptable and agile changing to the needs and demands of industry.

During your studies you will develop an advanced understanding of communication strategies and theories, and graduate with the capabilities to be a successful leader and decision-maker in any communication setting, across a diverse range of industries.

You will be immersed in real-world challenges and have access to practical-based courses including an industry internship or project.

Your final two years of study will see you study South Australia’s only broad-based Master of Communication, where you will cover topics including digital entrepreneurship, digital design and strategic communication in campaigns and crises.

What you'll learn

Your undergraduate degree will start with core courses in communication, where you will create, develop and deliver communication strategies for traditional and online media. You will also develop writing skills for print, broadcast media, social media and digital platforms.

You will:

learn how to manage media and public relations in contemporary society, including the analytical thinking required for strategic planning and communication management
study emerging trends within the communications industry, along with media law and ethics
major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
select a sub-major in areas including digital media, film and television, journalism, languages, marketing or social media
study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
undertake an industry-supervised project or research thesis in your final year of your masters degree.

Through your postgraduate studies, you will advance your knowledge and skills in communication practices. You will explore topics including digital entrepreneurship, digital design and strategic communication in campaigns and crises. In your final year, you will choose either a research or professional stream, where you will either undertake an industry-supervised research dissertation or industry-supervised project or placement- depending on your stream selected.

You will graduate with an industry-informed qualification that responds to the fast-changing needs of employment and society, particularly within the communication, media and creative industries.