北卡莱罗纳大学威明顿分校

The Department of Communication Studies offers a program of study leading to the Master of Arts degree in Integrated Marketing Communication (IMC). The program emphasizes four areas relating to IMC; (1) praxis, or theory-informed action; (2) communication and rhetoric; (3) research and (4) ethics. The program prepares students for careers in IMC in areas such as advertising, public relations, social media management, branding and marketing communication, public information and strategic communication, and event and experiential marketing. In addition, the program will prepare students who wish to pursue a Ph.D. in IMC or communication studies.

Degree Requirements (30 total credit hours)

The M.A. in Integrated Marketing Communication program requires a minimum of 30 credit hours of graduate study, for both the thesis and non-thesis options.

At least 24 credit hours must be completed in residence at UNCW; a maximum of six credit hours may be transferred from another regionally accredited institution. Grades on transfer work must be equivalent to a “B” or better.

Students must complete the program within five years of the date of first registration for graduate study.

Course Requirements (30 credit hours)

The M.A. in IMC is an online, accelerated program (OAP). Courses are offered in 7-week terms six times per calendar year. Sequence of courses is predetermined and can be changed only with the permission of the graduate coordinator.

COM 531 - Integrated Marketing Communication and the Strategic Mindset Credit Hours: 3

COM 500 - Mixed Research Methods for Integrated Marketing Communication I Credit Hours: 3

COM 532 - Critical Issues in Integrated Marketing Communication Credit Hours: 3

COM 533 - Organizational Culture, Identity and Brand Credit Hours: 3

COM 534 - Communication Ethics and Integrated Marketing Communication Credit Hours: 3

COM 535 - Integrated Marketing Communication: Diversity and Inclusion Credit Hours: 3

COM 536 - Digital Storytelling and Integrated Marketing Communication Credit Hours: 3

COM 502 - Mixed Research Methods for Integrated Marketing Communication II Credit Hours: 3 OR

COM 537 - Crisis Communication & Integrated Marketing Communication Credit Hours: 3

COM 539 - Integrated Marketing Communication Summer Residency Credit Hours: 3

COM 590 - Integrated Marketing Communication Graduate Capstone Credit Hours: 3

The summer residency opportunity is six weeks online and one week on campus at UNCW. Exceptions are granted with the permission of the graduate coordinator and department chair.