哈德斯菲尔德大学广告与营销传播(荣誉)文学士专业介绍–哈德斯菲尔德大学

哈德斯菲尔德大学

哈德斯菲尔德大学-广告与营销传播(荣誉)文学士

Advertising and Marketing Communications BA (Hons)(本科)

院校名称哈德斯菲尔德大学
院校排名571

录取几率评估

专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

Why Advertising and Marketing Communications? Marketing is essential to any industry, and we’ll give you the chance to learn how to plan and develop effective advertising and marketing campaigns. The world of advertising and marketing communications is constantly changing. The rise of digital and social media means businesses now have a huge amount of promotional channels available to them. This means there are new challenges for brands trying to get their message across so organisations are hungry for talented professionals who know how to help them stand apart. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions. * The course gives you a solid marketing foundation along with specialist studies in advertising and interactive communications. * You’ll also have the chance to study the development and expansion of media channels, and the challenges communications managers face today. All the way through your studies, we’ll be considering real examples and brands. * In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. At Huddersfield, we were the first to introduce marketing into our undergraduate degrees. Our Advertising and Marketing Communications course is innovative too. We keep things up-to-the-minute, so you could have the opportunity to get a great head start in a marketing career. What subjects will you cover? You’ll explore subjects such as Principles of Advertising and Marketing Communications, Brands and Branding, Customer Insight, Advertising Strategy and Planning, Marketing and Management of Innovation and Direct and Digital Marketing.

所属院系

进入哪个院系学习？

Department of Logistics, Operations, Hospitality and Marketing (BDLOHM)

中国学生入学要求

为来自中国的学生设计

A Levels in Chemistry and at least one further science subject from Biology, Maths or Physics. Chemistry A Level is essential. If you are not studying Biology, then Maths or Physics are accepted. The endorsement for practical work is an essential part of Science A Level study, and is a requirement for entry to our degree course.Offers are based on 3 A Level subjects in the region of ABB and are influenced by subjects being studied, predicted grades and performance at a selection day.

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