坎特伯雷大学

From financial markets to the latest management practices and the rapidly expanding world of online commerce, a Bachelor of Commerce (BCom) at UC gives you the knowledge and skills to succeed in a global business environment.

UC and its business partners provide many opportunities for you to gain practical business experience and make important contacts. The BCom is accredited by AACSB International, reflecting our commitment to innovation and providing a competitive and industry-relevant qualification for the business professions.

Tourism Marketing and Management:

Tourism Marketing and Management explores the growth of the contemporary tourism industry, and its vast impact on a country’s economy, environment, culture, residents, and on tourists themselves.

This subject focuses strongly on the development, management, and marketing of tourism, including issues of destination marketing and branding, impacts of tourism, Maori tourism, and insights into marketing practices in the hospitality and events sector.

UC’s focus on the management and marketing side of tourism is unique from other universities. On a national level, Aotearoa New Zealand’s tourism industry is mostly composed of medium to small tourism businesses, so there is a growing need for graduates with managerial experience in tourism.

UC’s tourism studies has a strong focus on the managerial and marketing aspects of the tourism industry, particularly on cultural and natural resources management in Aotearoa New Zealand, offering a unique background and skillset from graduates of other universities.

Tourism Marketing and Management students will be able to pair their studies with a major or minor that will develop their expertise in particular areas, for example with languages, in foreign policy, or digital marketing.

Work integrated learning such as internships and industry projects are a key component of bachelor’s degree studies at UC, and students may also take on an international exchange experience with one of UC’s global partners.

Career opportunities

Graduates of Tourism Marketing and Management will have a strong background in tourism development, tourism marketing, and tourism management, making them ideal for managerial positions in tourism, events, and hospitality industries internationally.

Their experience in Aotearoa New Zealand tourism in particular working alongside local iwi and mana whenua will be highly valued in our national industry, which is in need for managers with bicultural expertise to grow our national economy, identity, and smaller tourism enterprises.