坎特伯雷大学

From financial markets to the latest management practices and the rapidly expanding world of online commerce, a Bachelor of Commerce (BCom) at UC gives you the knowledge and skills to succeed in a global business environment.

UC and its business partners provide many opportunities for you to gain practical business experience and make important contacts. The BCom is accredited by AACSB International, reflecting our commitment to innovation and providing a competitive and industry-relevant qualification for the business professions.

Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. But that is only the tip of the iceberg. Marketing is concerned with the analysis of customer needs and securing information needed to design and produce goods or services that match buyer expectations.

Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations.

Why study Marketing at UC?

Students are encouraged to get involved in annual UC-wide competitions such as entry for young entrepreneurs and communities such as the UC Centre for Entrepreneurship. Students regularly enter and succeed in inter-university business challenges too. All these opportunities allow Marketing students to build their new product and service development, planning, project management and teamwork skills as well as gain real-world experience and make connections with businesses and the community.

Internships and company-related projects taken as part of your studies count towards your degree and help enhance your resume. Students have worked with a diverse range of organisations, such as Animates, Burgerfuel, Creatrix Ltd, Deep South Ice Cream, Golden Eagle Brewery, Harvey Cameron, Riccarton House, Top Hi-Fi, and others.

Career opportunities

The marketing and business skills acquired at UC are relevant globally. A Bachelor of Commerce majoring in Marketing will open the door to an exciting, varied and fast-paced career in anything from advertising and promotion, brand management, product management, market research, retail management, marketing and communications, strategic marketing, direct marketing and sales and merchandising. Most of these jobs require a mix of quantitative, communication and interpersonal skills.

Marketing careers provide a lot of variety, since the roles and functions of marketers are constantly evolving as the business environment changes and a huge number of industries and organisation types the world over require marketers.

Graduates may enter the profession as marketing executives, officers, assistants, or coordinators, with good graduates progressing to advisors, specialists, and managers within a few years. Many marketing-trained staff end up in senior organisational roles of senior manager, director, chief officer, president, or working independently as a consultant.