堪培拉大学传播与媒体学士(营销传播)ARB103专业介绍–堪培拉大学

堪培拉大学

堪培拉大学-传播与媒体学士(营销传播)ARB103

Bachelor of Communication and Media (Marketing Communication) - ARB103(本科)

院校名称堪培拉大学
院校排名424

录取几率评估

专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:

align the production of professional marketing communication with industry requirements, standards and global best practice
apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.

Career opportunities

Advertising account executive
Advertising campaign manager
Advertising traffic manager
Account coordinator
Account planner
Brand manager
Digital advertising sales manager
Digital advertising specialist
Events manager
Marketing manager
Marketing consultant
Marketing analyst
Product manager
Media coordinator
Media planner/buyer
Art director
Illustrator
Copywriter
Sales agent
Social media coordinator
Direct marketing coordinator
Media analyst
Promotions manager
Sponsorship coordinator
Web analytics consultant
Website designer

所属院系

进入哪个院系学习？

Faculty of Arts and Design

中国学生入学要求

为来自中国的学生设计

Applicants must have successful completion of Australian Year 12 qualification or equivalent. International Baccalaureate - 26, 31. IELTS Academic: 6.0 overall with no band below 6.0; TOEFL iBT: Overall score of 60 with: R: 13; L: 12; S: 18; W: 21; Pearson Test of Academic English: 50 with no skill score below 50; Cambridge English Scale: 169 with no sub-score below 169; Occupational English Test: No grade lowers than 'C' in any of the sub-tests.

想申请，但不知道自己能否成功申请这个专业？

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