南澳大学在线

Study on Demand - a 100% online Marketing degree designed specifically for online learning. Take full control over your study - access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.

Digital technology is changing the marketing landscape which means it's an exciting time to join the industry. With a focus on providing leading-edge marketing knowledge and real industry experience, this is a versatile degree that will prepare you for a wide range of careers.

From marketing strategy, advertising, and media planning & buying, to sales, and marketing research and analytics - you'll gain a broad range of skills which will open up a world of opportunity when you graduate. You'll come out with the skills to make smart marketing decisions - you'll learn to communicate with different target audiences, create strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.

What you'll learn

With a focus on providing leading-edge marketing knowledge and real industry experience, University of South Australia Online’s Bachelor of Business (Marketing) is a versatile degree that will prepare you for a wide range of careers.

This degree gives you a solid understanding of business fundamentals before moving into your marketing specialisation, where you’ll focus on areas such as consumer behaviour, market research and analysis, as well as advertising and brand management.

As a graduate, you’ll come out with the skills to make smart marketing decisions - you'll learn to communicate with different target audiences, create strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.

Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from some of the world’s largest brands - so your degree is highly relevant and valued by industry.

Study hours

Studying 100% online means you can engage with course materials at your own pace, whenever it suits you - there is no need to be online at a particular time. It’s flexible around your life so you can control your study schedule week by week. As a general rule, we recommend 10 to 15 hours of study a week for each course.

Your career

Employers are looking for savvy business professionals who can create integrated campaigns that cut through the clutter, build meaningful relationships with customers, improve their competitive advantage and achieve organisational objectives.

A career in marketing can take you in several different directions - from traditional advertising and PR through to digital design and SEO. Having a broad skill set will be invaluable to your career. However, you may choose to hone your expertise in a more specialised role.

A University of South Australia Online Marketing degree can help you pursue the following careers:

• Market analyst
• Media planner
• Brand manager
• Digital marketer
• Marketing and communications officer