怀卡托大学

This degree is an ideal choice if you’re a creative thinker who enjoys expressing ideas and talking to people, you're interested in the latest social trends and digital technology, and you want to produce content that blends writing, film, images, sound and websites.

Our graduates will be equipped with the versatile communication skills needed to launch exciting careers in a wide range of creative and media industries - marketing agencies, public relations, film and TV studios, web design, social media, gaming and virtual reality (VR), podcasting and mobile applications, and so much more. These kind of roles are available in private firms, central and local government, as well as not-for-profit community organisations.

In this degree, students will learn how to create digital communications that have the power to shape people’s beliefs and behaviours; or seek to bring about meaningful social change.

Marketing:

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Career opportunities

• Advertising account executive
• Marketing/sales manager
• Brand and campaign manager
• Content marketing writer
• Digital marketing specialist
• Market researcher
• Business development manager
• Customer relationship manager