昆士兰大学传播学学士学位-公共关系专业专业介绍–昆士兰大学

昆士兰大学

昆士兰大学-传播学学士学位-公共关系专业

Bachelor of Communication Major in Public Relations(本科)

院校名称昆士兰大学
院校排名43

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

Right people. Right message. Creative communication specialists are increasingly in demand in our fast-paced, ever-changing digital landscape.

With dramatic changes taking place in media industries, technologies and cultures, our Bachelor of Communication prepares you for a lifetime of creative and innovative use of media and communication.

You'll build a strong foundation in writing, industry engagement (including internships), practice and production skills, and critical thinking.

Your study covers a wide range of communication forms, including emerging media platforms and technologies, social media, mobile media, and screen, audio and written forms. You'll gain the skills to reach the right people with the right message, from concept to delivery. Plus you'll develop industry-focused communication tactics through working with real organisations, gaining firsthand experience in strategic industry practice.

The core set of courses introduce you to the central features of contemporary communication processes, and you then specialise by choosing a major in either public relations or digital media.

All courses combine practice and theory, giving you the skills to make your mark on the world.

Public Relations

Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.

You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.

Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.

所属院系

进入哪个院系学习？

Arts, Humanities, Social Sciences and Education

中国学生入学要求

为来自中国的学生设计

IB score varies based on the subject taken. International Baccalaureate Diploma Scores: Minimum of 26 - 42. To be offered a place in an undergraduate program, you need to have successfully completed Queensland Year 12, or a qualification equivalent to Queensland Year 12, with the required minimum entry score for the program you're interested in studying. English Language Scores: IELTS: Overall Band Score of 6.5 AND a minimum score of 6 in each sub-band of Writing, Reading, Speaking and Listening; TOEFL (Internet-Based-iBT): Overall score 87 with a Writing score of 21 and Reading, Speaking and Listening scores of 19; TOEFL (Paper-based): Overall score of 570 and a minimum score of 5.0 in the Test of Written English (TWE) and 54 in Listening and Reading; PTE: Overall score of 64 with 60 in each communicative skills section; CAE/CPE: Overall Cambridge English Scale (CES) score of 176 with a minimum score of 169 in each skill; BE: A minimum overall grade of 4 plus a minimum grade of C in all four macro skills.

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