圣母大学文学学士(市场营销专业)专业介绍–圣母大学

圣母大学

圣母大学-文学学士(市场营销专业)

Bachelor of Arts (Major: Marketing)(本科)

院校名称圣母大学
院校排名1446

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

Marketing now lies at the very heart of almost every business enterprise around the world, while the ability to connect with consumers and interpret market demand is also valued by advertising agencies, government departments and community organisations. This Bachelor of Arts program with a second major in Marketing covers the essential elements of marketing such as advertising, promotion, consumer behaviour and branding, plus plenty of practical hands-on work experience.

A driving force in any organisation, marketing is also a constantly evolving industry that is currently responding to changing consumer demands, new delivery systems and new information platforms. Here at The University of Notre Dame Australia, our Marketing major program will teach you about proactive communication and how to analyse information as well as key skills such as writing, promotion, branding and e-marketing.

In addition to learning about advertising, consumer behaviour, strategic marketing and business research methods, you will also delve into the ethical and social responsibilities that underpin the role of marketers in today’s highly competitive business environment. Other subjects include international marketing, services marketing and the increasingly important area of e-marketing.

This degree, which is taken as a second Bachelor of Arts Major, takes a skills-based approach. As a student, you will undertake 150 hours of practical workplace engagement over the course of the program and graduates can expect to find employment in private corporations, advertising agencies, government departments and non-government organisations (NGOs).

所属院系

进入哪个院系学习？

School of Arts and Sciences

中国学生入学要求

为来自中国的学生设计

National College Entrance Exam (Gao Kao): A minimum of 63% of the overall score (Tier 1); A minimum of 70% of the overall score (Tier 2); A minimum of 75% of the overall score(Tier 3). Applicants must meet high school qualifications (or equivalent) to apply for undergraduate program. English Language Requirements: IELTS (Academic) - 6.5 overall, with no individual band score lower than 6.0; CAE/CPE - 176 overall, with no individual band score lower than 169; PTE Academic - 58 overall, with no individual band score lower than 50; TOEFL (iBT) - 84 overall, with no score lower than 21 in writing and no other band score lower than 17.

想申请，但不知道自己能否成功申请这个专业？

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