圣母大学

大学：

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中学：

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圣母大学-文学学士(广告专业)

Bachelor of Arts (Major: Advertising)(本科)
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专业概况

在这里学什么？

Advertising requires a unique combination of business acumen, marketing nous and enormous creativity and this program strives to impart all of those skills. As a student you will learn about topics such as consumer behaviour, integrated marketing and media planning, as well as develop your production and design knowledge.

Why study this degree?

Apart from being one of Australia’s most competitive industries, advertising is also one of the most rapidly changing – presenting plenty of challenges as well as opportunities for practitioners. This well-structured program covers traditional advertising skills such as design and consumer behaviour alongside a thorough introduction to the new digital and social media platforms.

Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations.

On graduation, you will be fully equipped to work in a variety of roles such as copy writing, media buying, brand management and creative direction.

Career opportunities

The following careers are open to graduates of this program:

  • Account management
  • Brand management
  • Copywriting
  • Creative direction
  • Media buying
  • Promotions and communications.

所属院系

进入哪个院系学习？

School of Arts and Sciences

中国学生入学要求

为来自中国的学生设计

National College Entrance Exam (Gao Kao): A minimum of 63% of the overall score (Tier 1); A minimum of 70% of the overall score (Tier 2); A minimum of 75% of the overall score(Tier 3). Applicants must meet high school qualifications (or equivalent) to apply for undergraduate program. English Language Requirements: IELTS (Academic) - 6.5 overall, with no individual band score lower than 6.0; CAE/CPE - 176 overall, with no individual band score lower than 169; PTE Academic - 58 overall, with no individual band score lower than 50; TOEFL (iBT) - 84 overall, with no score lower than 21 in writing and no other band score lower than 17.

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课程信息

学制：全日制(3 年)

学费：A$29,000.00 (¥ 144,936) /年

开学时间：2022八月2日

申请截止日期：

留学地点：Sydney Campus140 Broadway,BROADWAY,New South Wales,2007, SYDNEY, Australia

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