新奥尔良大学

With a B.S. in marketing from UNO, you’ll be ready to enter the fast-paced, creative world of marketing—and make a real difference in how consumers think about your future organization. The study of marketing is the study of connections and behaviors: how people, brands, and businesses interact to create the biggest benefit for everyone involved. It’s an essential field for those who want to succeed in business—or anyone who wants to understand how and why people make decisions.

As you work toward your B.S. in marketing, you’ll learn about the foundational strategic and analytical theories that influence consumer behavior, in both the public and the private sector. You’ll find out how today’s most successful marketers reach their customers, exploring both classic techniques and emerging approaches. And because the one constant in marketing is constant evolution, you’ll learn how to adapt effectively to changing markets and consumer preferences—so you can guide your future organizations forward with confidence.

The B.S. in marketing degree from UNO is designed to prepare you for a successful marketing career in both the private and public sectors, or to enter the most well-respected graduate programs in business and marketing. You’ll master the fundamentals of marketing through both theoretical and hands-on work, and you’ll also dive into focus areas including consumer behavior, strategy development, market research, and more. You’ll also have the opportunity to experience how marketing interacts with larger organizations through the department’s for-credit internship program.

UNO’s Bachelor of Science degree in marketing is a 120-credit-hour program including 39 general education credits, 51 other required credits, and 30 marketing-specific credits.

Career Coaching

As part of the UNO College of Business Administration, all B.S. in marketing students will have total access to our Business Career Coaching Center. This valuable resource offers help to business students and alumni in every stage of their career, from seeking internships to interview prep and personal branding.

Services include:

• One-on-one, individually tailored career coaching sessions
• Resume review
• Mock interviews
• Networking skills development
• Self-branding through social media
• Job-searching techniques
• Business etiquette advice
• Business wardrobe consultation