墨尔本大学市场传播硕士专业介绍–墨尔本大学

墨尔本大学

墨尔本大学-市场传播硕士

Master of Marketing Communications(硕士)

院校名称墨尔本大学
院校排名14

录取几率评估

专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

Be part of the merging sectors of marketing and communication by cultivating your future as a professional. The Master of Marketing Communications arms you with disciplinary-specific knowledge and interdisciplinary expertise that gives you the adaptive capabilities to thrive in this ever-changing profession.

As vocational program with an internship option, the Master of Marketing Communications integrates your skills in the marketing and communications disciplines by teaching you how to adapt to the changing industry of the digital age. Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations and strategic communications.

Developed with industry experts, this program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School.

Who is it for?

Designed for those with a keen analysis of emerging technology and their impact on modern marketing and communications. If you want to understand theory and practice, the Master of Marketing Communications will teach you how to address opportunities across Australia, the Asia-Pacific region and the world. Explore cross-cultural communication and develop a range of professional skills, such as report writing, budgetary expertise and strategic leadership. Utilise your knowledge through a practical internship or group-based capstone experience, or conceptualise, plan and execute an independent, research project.

With a Master of Marketing Communications, you can enter professional fields including:

Content marketing and advertising
External relations
Public relations
Social media coordination
Digital brand management

所属院系

进入哪个院系学习？

Faculty of Arts

中国学生入学要求

为来自中国的学生设计

Graduate coursework programs normally require the satisfactory completion of an undergraduate degree either from the University of Melbourne, another Australian institution, or a university in another country. English language requirements for Coursework degree: IELTS (academic English Only) - 6.5 overall, with written 6.5 and no band less than 6.0; TOEFL (paper-based test) - 577 + TWE 4.5; TOEFL (internet-based test) - 79 + (Writing 21; Speaking 18; Reading 13; Listening 13); Pearson Test of English (Academic) - 58 + no other communicative skill below 50; Cambridge English: Advanced/ Certificate of Advanced English (CAE) - 176 + no less than 185 in Writing and 169 in each other skill. English language requirements for Master of Philosophy: IELTS (academic English Only) - 7.0 overall, with written 7 and no band less than 6.0; TOEFL (paper-based test) - 600 + TWE 5.0; TOEFL (internet-based test) - 94 + (Writing 27; Speaking 18; Reading 13; Listening 13); Pearson Test of English (Academic) - 65 + written communicative skill of 65 and no other communicative skill below 50; Cambridge English: Advanced/ Certificate of Advanced English (CAE) - 185 + no less than 185 in Writing and 169 in each other skill.

想申请，但不知道自己能否成功申请这个专业？

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