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专业概况
Advertising is a competitive, creative, and challenging industry that sits at the intersection of media and society. The Advertising major provides students with an overall understanding and appreciation of the influence advertising and marketing communications have in business and the social and economic orders. Students become acquainted with the language, processes, and opportunities within the industry, including potential roles in strategic planning, research, copywriting, art direction, and media buying and planning. The major is designed to stimulate curiosity, strengthen critical thinking, and create more astute consumers whether they enter the field of advertising or not.
Advertising students at Temple University fall into clearly-defined groups: Students energetically interested in advertising as a career; Students with creative talent in art, design, writing and strategic thinking and wish to express that talent in a professional career; Students who are broadly interested in media and the power of advertising; Students interested in marketing, sales, or business, but who do not wish to major in business or finance.
Students in Art Direction develop hands-on skills in creating both digital and traditional advertising. Students in Art Direction must develop proficiency in the Adobe Creative Suite. Concentration courses are ADV 3052, ADV 3053 and ADV 4064. These courses must be taken consecutively and cannot be taken concurrently. The Portfolio class provides students the opportunity to work in teams with copywriters and to develop a professional-quality portfolio. ADV 2052 is a recommended elective for Art Direction students.
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学制：全日制(4 年)
学费：US$16,080.00 (¥ 104,100) /年
开学时间：2022八月23日
申请截止日期：预计在February 2023
留学地点：Temple RomeItaly
学制：全日制(4 年)
学费：US$30,672.00 (¥ 197,203) /年
开学时间：2022八月23日
申请截止日期：预计在February 2023
留学地点：Klein College of Media and CommunicationAnnenberg Hall,2020 N. 13th Street,PHILADELPHIA,Pennsylvania,19122, United States
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