马来西亚泰莱大学

Students of the Taylor's Advertising and Brand Management programme are taught advertising creative strategy and brand management to fulfil the market demand which have become more challenging over the years. Students are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, Adobe Photoshop, Adobe Illustrator and Final Cut Pro.

The degree programme also has five elective modules which allow the students to learn modules across programmes and faculties to produce well-grounded graduates and increase their marketability in the industry. Taylor's Advertising and Brand Management students will graduate with a Dual Award in which they will receive equal recognition and certification from both Taylor's University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.

PROGRAMME STRUCTURE

Students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

FUTURE CAREERS

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:

• Integrated Marketing Communication Specialist
• Campaign Director
• Branding Specialist
• Brand Developer
• Social Media Specialist/Coordinator
• Customer Engagement Associate
• Copywriter
• Creative Director
• Production Designer
• Media Buyer/Planner
• Web Designer
• Traffic Manager
• Digital Content Creator