斯威本科技大学

The Bachelor of Media and Communication / Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

By undertaking this double degree, graduates will be able to capitalise on opportunities in both industries.

Major for Bachelor of Media and Communication

Choose a major:

Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Professional Writing and Editing, Public Relations, Social Media

Major for Bachelor of Business

Choose a major:

Accounting, Business Administration, Economics, Entrepreneurship and Innovation, Finance, Financial Planning, Human Resource Management, Information Systems, International Business, Logistics and Supply Chain Management, Management, Marketing, Sports Management

Course learning outcomes

Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:

• demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• apply research methodology relevant to the field of media and communication
• define and integrate theoretical principles applicable to business and apply those principles in a range of practices

Career opportunities

The Bachelor of Media and Communication / Bachelor of Business provides students with unique skills and knowledge to pursue careers in a wide variety of industries.