纽约州立大学新帕尔兹分校

Data analysis in business is a rapidly growing field that combines knowledge of business, technology, critical thinking and strategic communication to harness the power of “Big Data” and inform executive decision making at the highest levels of industry.

AREAS: Data Collection/Data Mining;Experiment Design; Data Analysis; Decision Analysis & Modeling; Predictive Analytics;Customer Loyalty & Selection Programs;Marketing Strategy Development; Fraud Detection; Applied Statistics; Process Optimization; Operations Research/Management; Manufacturing Design; Supply Chain Management; Information Technology Database Administration; Program/Project Management; Consulting.

EMPLOYERS: Retail; Online Retail; Software & Technology;Telecommunications; Financial Services & Banking; Insurance; Manufacturing; Consumer Products; Transportation Consulting;Entertainment; Hospitality; Healthcare;Government/Public Sector; Nonprofit Organizations.

A strong foundation

The School of Business at SUNY New Paltz is AACSB-accredited, which places it in the top 5% worldwide among all higher education business programs. The College’s core business and general education curriculum helps Business Analytics graduates develop essential knowledge in finance, marketing and entrepreneurship, as well as the foundational critical thinking and communication skills that position them as ideal candidates for fulfilling career opportunities.

Required Business Analytics courses..............12 credits
BUS347 Business Analytics (3)
BUS348 Decision Modeling & Analysis (3)
BUS349 Data Management & Big Data (3)
BUS381 Advanced Business Analytics (3)
plus
BUS461 Business Analytics Capstone (3), which fulfills the Applied Learning requirement (see Business Core Curriculum, above)

Elective requirement..........................................9 credits
Select three of the following upper-division electives:
BUS385 Supply Chain Analytics (3)
BUS386 Marketing Analytics (3)
BUS387 Analytics in Health Care (3)
BUS389 Time Series Analysis for Business (3)
BUS390 Business Intelligence & Analytics (3)
BUS391 Data Visualization (3)
BUS425 Marketing Research (3)
BUS452 Digital Marketing Analytics (3)
BUS459 Risk Management & Derivatives (3)
BUS460 Financial Analytics (3)