新罕布什尔南方大学

Master's in Sports Management Online Program Overview

With a master's in sports management, you’ll gain the business administration and leadership skills you need to turn your love of sports into your dream career. With Southern New Hampshire University’s Master of Science (MS) in Sport Management degree, you’ll learn how to break into this fulfilling, competitive industry by combining hands-on learning opportunities with strong business skills.

Complete coursework in finance, management, media studies and more while gaining hands-on professional experience. Enjoy 12 credits of electives so you can customize your degree program to suit your needs. Learn to apply your savvy business sense to enjoy studying a field in which you are truly passionate: sports.

As one of the most established programs in the country, with a history that dates more than 25 years, SNHU's master's in sports management offers you opportunities to connect with accomplished industry professionals across the country.

Learn how to:

• Apply management and leadership theory
• Critically analyze sports management on a global scale
• Gain practical communication skills
• Develop an ethical framework
• Problem solve and identify functional areas in sports business organizations
• Create connections between classroom and real-world experience
• Strategically analyze organizational information

Career Outlook

A career in sports management can truly take you anywhere.

The skills you gain in this degree can lead to a rewarding career in sports marketing, finance, facilities management or even event planning. You could leverage your expertise into a career teaching and coaching at the secondary or community college level. Or, perhaps managing a fitness facility or sporting arena interests you.

Communication skills are important for just about any career field, and with sports administration even more so. Strong written and oral communication skills can set you apart in the job market. Solid analytical and creative thinking skills are also important. You need to be able to think on your feet as well as consider how different parts of an organization need to fit together for the operation to run smoothly.

As a sports lover, you already know that there is more to the world of sports than being on the field. Sports journalists and sports marketers are key to promoting sports and to making them accessible to a wide variety of audiences.

According to the U.S. Bureau of Labor Statistics, people with a master’s degree in sports management qualify for jobs1 such as:

• Operations manager, where you may manage financial, guest services and facilities of a venue to keep it running smoothly. You may also be responsible for staff management and leadership-oriented roles, so strong communication and interpersonal skills will be helpful here.
• Facility director, where you may work at a local community center or fitness center. You may serve as the recreation manager, or director for camps, sports clinics or other recreation programs.
• Sports marketing managers and directors, where you will combine your knowledge of sport with your marketing skills to promote a team or organization. You may use your communication skills to sell products, services and even tickets and experiences for your organization or team.
• Athletic director, where you may lead an athletic organization as the manager. You may work at the local, high school, college or professional level or at a fitness center or training facility. Strong communication skills coupled with management and business skills will serve you well here.