圣心大学

The Communication Studies major, with concentrations in Advertising Media/Public Relations and Sports Media, is a distinct major that moves Sacred Heart University students through a unique educational pathway. It has its roots in the fields of journalism, public relations, sports journalism, sports broadcasting, and the creative media aspects of advertising. With its emphasis on media production and the cultural and critical interrogation of the media, the Communication Studies major at SHU features:

• Experienced faculty with industry connections
• Excellent internship opportunities
• A curricular design that regularly brings media professionals together with students and culminates in a capstone experience that offers our majors the opportunity to showcase their skills and talents in a project of their choosing
• An ideal location on a campus situated in heart of Connecticut’s Creative Media Corridor

?Communication Studies majors will graduate with a historical and practical understanding of the relationship of media and culture. They will acquire the social, artistic, and technical skills necessary to succeed in today’s job market as ethically and socially aware professional communicators.

Communication Studies Learning Outcomes

Develop and apply the skills to be active, critical consumers of mass media texts through a variety of analytical methods.

• Analyze ethical issues relevant to the production and distribution of mass media texts.
• Analyze the relationship between democracy and media systems.
• Develop the skills to work effectively in groups as both leaders and collaborators.
• Develop the skills to communicate and integrate ideas in oral, written, and audiovisual form.
• Develop the skills to create multimedia artifacts, performances and/or productions.

Sports Media Concentration

The Sports Media Concentration is specifically designed from a humanities tradition to blend together the theory and practice of studying sports media and to capitalize on Sacred Heart University’s ideal geographic location in the heart of the US sports media industry. Students will receive intensive training in the art and craft of digital storytelling across multiple media platforms from traditional television to contemporary social media as they move through a program designed to produce responsible and participatory citizens with well-developed critical thinking skills.

The School of Communication & Media Arts has a long history of working in the academic area of sports media and supports programs at both the undergraduate and graduate level. Students will be taught by established media scholars and industry professionals as they move through a curriculum that will be grounded in traditional courses and complemented by intensive workshops offered by media practitioners during each semester. We are the only college/university in the country to offer an annual student internship at the Super Bowl, and we place numerous interns and alumni at sports media companies every year as well.