皇家墨尔本理工大学

Build leading-edge marketing knowledge in a degree that is highly valued by employers.

The Bachelor of Business, Major in Marketing, offers a unique blend of units to help you specialize and develop skills in emerging marketing areas, including social media marketing, digital marketing, and product innovation and commercialization.

This versatile degree will prepare you for a wide range of careers, from marketing strategy, advertising and media planning & buying, to sales, PR, marketing research and analytics.

The Bachelor of Business major in marketing course comprises: common core units, a major stream of marketing and elective units. In order to graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points and full-time students undertake 4 units per semester.

Aim and Objectives

The Bachelor of Business major in Accounting aims to provide graduates who will:

• Demonstrate a broad and coherent knowledge of the accountancy discipline in the global context;
• Possess an up-to-date body of specialist accounting knowledge both theoretical and technical;
• Be able to apply International Accounting Standards, Australian Accounting Standards and Conceptual Framework and have the ability to remain up-to-date with changes in regulations and reporting requirements;
• Be able to analyse and evaluate the financial position and performance of an organisation through the examination of financial and non-financial data;
• Possess the technical and theoretical knowledge, competency and skills required to become a member of the Australian accounting professional bodies, CPA Australia (CPAA), Chartered Accountants Australia and New Zealand (CAANZ) and Institute of Public Accountants (IPA)
• Be able to work effectively in a team environment and communicate knowledge, skills and ideas to others in different contexts: organisational, industry and globally;
• Be able to apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility;
• Be ethically aware and possess appropriate professional skills for a career in accountancy;
• Exhibit the MIT Graduate attributes

What are the career opportunities?

As a graduate of the marketing major, you may find employment in areas of marketing communication, advertising, market research, strategic marketing and planning, retailing, sales, services, direct marketing, product management and new product development, brand management, distribution, account/relationship management, public relations, international marketing, and marketing consulting within a wide range of public, not-for-profit and private enterprises.

Career roles and options include: Marketing Officer, Marketing Manager, Sales and Marketing Coordinator, Sales Manager, Service Manager, Account Manager, Market Researcher, Market Analyst, Strategy Consultant, Product Manager, Distribution Manager, Brand Manager, Communication Manager, Advertising Assistant, Advertising Manager, Events Coordinator, Public Relations Manager, Media Liaison Coordinator, and Marketing Communications Consultant.