皇家墨尔本理工大学

The Bachelor of Fashion (Enterprise) is about people and economies.

In this course, you will examine environmental, ethical, corporate and consumer dimensions of the fashion and textiles industry through the lens of product management, marketing and retail. You will gain an understanding of the dynamics of the industry, including consumer buying patterns, and how to design, develop, source, communicate and sell fashion products.

With emphasis on the emerging markets and innovations of the Asia Pacific region, this degree incorporates the latest innovations in technology, e-commerce, sustainability and emerging consumer trends.

As a graduate, you will have the necessary foundation to further specialise and apply your knowledge in fashion enterprise as an emerging entrepreneur or intrapreneur across large, medium or small global fashion enterprises, or further study.

In addition to the multitude of fashion management areas you will cover - including fashion buying, merchandise planning and allocation, and trend analysis - this course will emphasise new practices, from data-driven approaches to interactive virtual environments, transparency of global value chains and improved practices in a sustainable and circular economy.

Career

As a graduate, you can pursue a range of professional roles across the local and global fashion industry. Roles could include product management, distribution, marketing, retail, and digital analysis and marketing of fashion practice, niche fashion, emerging markets, and techniques across the fashion industry.

There are also opportunities to begin your own start-up enterprise or pursue further studies at postgraduate level.

This qualification can lead to careers including:

fashion buyer or range planner
fashion merchandise planner, allocator or product manager
fashion retail and e-commerce manager
fashion marketer or brand manager
social media manager or digital marketer
fashion sourcing or logistics manager
fashion trend analyst
fashion business or sustainability manager