昆士兰科技大学

QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.

In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.

You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.

Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.

Highlights

Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant

Career outcomes

QUT has a long-standing reputation for producing highly employable graduates. Our alumni work around the world in a range of rewarding careers in advertising, including:

advertising account executive
digital strategist
copywriter
planner
media buyer
advertising strategist.

Graduates find work in advertising agencies and media companies and as in-house specialists in larger organisations.

Possible careers

Account Executive
Advertising Professional
Computer Salesperson/Marketer
Creative Writer
Media Industry Specialist
Publishing Professional
Research Assistant