皮尔逊商学院

This degree includes an exciting mix of creativity and strategy, offering the development of skills needed to thrive in a career that’s data-driven and digitally-led. Learn contemporary marketing processes, strategy and techniques through a combination of workshops, lectures and seminars: taught by industry-experienced tutors. In this degree you will be immersed in academic theory as well as practical industry experiences. Take on real-life briefs from global companies and take part in industry workshops, where you’ll spend time with our industry partners, including the global advertising giant WPP, L’Oreal and Unilever - the company behind Dove toiletries and Ben & Jerry’s ice cream! Welcome to a degree that provides a real-world perspective on how marketing strategy plays a central role in modern business. Develop the skills and knowledge base necessary to thrive in a variety of general business and marketing-specific roles, straight after graduation.

You will work with industry giants leading the way in the marketing world through workshops at the Headquarters of companies such as Unilever, L’Oreal and Direct Line Group. You will be taught by industry professionals who have a wealth of marketing experience that they incorporate into their lectures and seminars. Marketing is one of the fastest growing industries and this course will prepare you for all kinds of roles, including marketing, PR, advertising, consultancy and management. Completion of this degree gives exemption to paper F1 of the Association of Chartered Certified Accountants (ACCA). You could also gain exemption from papers F2, F5, F8 and F9, depending on module choice. This degree is designed to give you the skills you need to succeed in the marketing industry and the wider business world. Our graduates have gone on to work in a range of roles at different levels from Assistant Brand Manager at Nestle to Marketing Manager at Moto-Lita Ltd. This course is validated by University of Kent.