新加坡PSB学院商学学士(管理与市场营销)专业介绍–新加坡PSB学院

新加坡PSB学院

新加坡PSB学院-商学学士(管理与市场营销)

Bachelor of Commerce (Management and Marketing)(本科)

院校名称新加坡PSB学院
院校排名N/A

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

This management and marketing degree prepares students for a future in management and marketing.

Students will gain solid grounding on all core disciplines of business in their first academic year. In the second academic year, students will continue with a double major in Management and Marketing. They will also acquire knowledge of consumer behaviour, digital marketing, and even operations management.

Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

Business Development & Consultancy
Business Operations
Digital Marketing & E-commerce
Entrepreneurship
Management
Public Relations & Corporate Communications

Modules

Academic Year 1 (Core Modules)

Accounting Fundamentals in Society
Principles of Responsible Business
Statistics for Business
Economic Essentials for Business
Introductory Principles of Finance
Marketing Principles
Introduction to Management
Business Communications

Academic Year 2 (Major Modules)

Organisational Behaviour
Managing Human Resources
Organisational Analysis
Management of Change
Responsible Leadership
Operations Management
Continuous Quality Improvement
Introductory Marketing Research
Consumer Behaviour
Marketing Effectiveness
Digital Marketing
Integrated Marketing Communications Strategy
International Marketing
Marketing Strategy
Tourism Marketing

Academic Year 3 (Core Module)

Integrative Business Capstone

Delivery of modules may not follow the sequence as shown and are subject to change.

Modes of Assessment

Assessments include assignments, tests, projects, and final examinations.

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Commerce (Management and Marketing) from the University of Wollongong.

所属院系

进入哪个院系学习？

School of Business and Management

中国学生入学要求

为来自中国的学生设计

Applicants must have Diploma from PSB Academy, or equivalent. English Language requirements: IELTS with an overall score of 6.0 (with no sub-band less than 6.0); TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English; TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22.

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