新加坡PSB学院

Complete full program in Singapore with option to transfer to Australia.

The bachelor of business course helps students to establish a strong grounding in business principles and equips them with a set of core business development skills in their first academic year before they choose their major.

Students will advance with any one of the following specialised majors:

• International Business (Single Major): Students will develop a comprehensive understanding of the complex structure and operations of organisations, while also learning strong planning and leadership skills.
• Leadership and Management & Marketing (Double Majors): Students will develop a deeper understanding of global markets, which is also highly valued in sectors such as finance, manufacturing, IT and energy and resources.

Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

• Accountancy & Financial Management
• Banking & Financial Services
• Business Development & Consultancy
• Business Operations
• Digital Marketing & E-commerce
• Human Resource Management
• Hotel Services & Management
• Food Services & Events Management
• Market Research
• Management
• Public Relations & Corporate Communications
• Recreation Planning & Management
• Tourism & leisure
• Transportation & Logistics Management
• Warehouse and Inventory Management

Modules

Academic Year 1 (Core Modules)

• Accounting for Decision Makers
• Introduction to Finance
• Microeconomics for Business Decisions
• Foundations of Law
• Foundations of Marketing
• Introduction to Management
• Business Decision Making

Academic Year 2 (International Business Major)

• Managing International Business Risk
• Cross-Cultural Management and Negotiations
• International Trade Logistics
• International Business Strategy
• Global Trade and Finance
• International Human Resource Management
• International Marketing

Academic Year 2 (Leadership & Management and Marketing Major)

• Leadership and Ethics
• Leading Organisational Change
• Strategic Business Management
• Business Venturing
• Knowledge Management
• Advanced Innovation Management
• Marketing Research
• Consumer Behaviour
• Strategic Marketing Management
• Digital and Social Media Marketing
• Services Marketing
• International Marketing

Electives

Elective modules offered will be subject to availability in each term as approved by the University.

Students can check with our programme consultants on the elective modules offered. Delivery of modules may not follow the sequence as shown and are subject to change.

Modes of Assessment

Assessments include assignments, tests, projects, and final examinations.

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Business from the University of Newcastle (Australia).