爱尔兰国立高威大学

Course Overview

The Bachelor of Commerce (Global Experience) degree is a new four-year comprehensive business course, where students complete modules from all different areas of business in the first two years of the degree. In year three students undertake a work placement, study abroad or a combination of the work placement and study abroad. In final year students specialise in one stream, from Accounting & Performance Measurement, Economics & Public Policy, Management of Human Resources, Marketing Management, Digital Business & Analytics, Finance, Business Law or International Business. The aim of the programme is to give students the necessary knowledge, skills, networks and experience to succeed in the business world, but also in their workplace, work-life and communities.

Accounting & Performance Measurement: Students study accounting and accounting-related modules, positioning them for a career in accountancy and related areas. Depending on the modules chosen, exemptions are available to successful students in the professional accountancy bodies’ exams.

Economics & Public Policy: Students can apply their economic theory to modules as diverse as the economics of globalisation, the economics of money and finance, and health and environmental economics. Economics specialist students are well placed to undertake either postgraduate research at home or abroad, or to embark on a variety of careers in business and economic policy analysis.

Management of Human Resources: This specialisation focuses on the management of the human factor in organisations, exploring the nature of the employment relationship and the rights and obligations of the parties involved. It also focuses on the theoretical bases for the best utilisation of human resources (HR).

Marketing Management: This specialisation provides an excellent foundation in a range of key and popular marketing topics, such as media and marketing communications, brand management, marketing analytics and research, digital marketing planning, the marketing of services and global marketing. The discipline’s research programme enhances each subject’s content, ensuring it is taught to world-class standards.

Digital Business & Analytics: This specialisation focuses on the implementation, use and management of information systems within business. It contains practice-based modules that teach students how to create IS using database technology, web design technology and computer programming languages. It also provides modules that enable students to investigate how to manage IS within business. Students will be well positioned to secure jobs as management consultants specialising in IS or to work within the IS department of a business.

Finance: This specialisation focuses on a diverse range of important contemporary topics in national and international finance, including international monetary systems, banking, exchange rates, financing and investment decisions, taxation, financial reporting, investments and issues of financial management inherent in managing multinational corporations and institutions.

Business Law: This stream focuses on law specifically in a business context. It is targeted at students with a particular interest in the legal aspects of business. Students who successfully complete this stream and wish to further specialise in law will be eligible to apply for the LLB.

International Business: This specialisation focuses on managing people, diversity in culture and how to effectively lead and manage in a global marketplace. The specialisation focuses on developing knowledge and expertise in international business and cross-cultural management and provides students with the knowledge and skills required for a career in international management and multinational corporations as well as other organisations.