南洋理工大学

The Double Major Degree will offer students the opportunity to specialise in any two major academic disciplines and will encourage a multidisciplinary educational and intellectual focus; it will equip students with the transferable skills of a liberal arts education for successful careers in the rapidly changing environment of the 21st century. Graduates from this programme will be suitable employees in both the public and private sectors in Singapore and beyond. Key combinations of disciplines will also facilitate comparative intellectual insights and nourish a mature capacity to engage different perspectives, research approaches, and interpretive strategies.

During this four-year degree programme, undergraduates will read both their majors in both Economics and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences (SSS) and the Wee Kim Wee School of Communication and Information (WKWSCI).

The Economics and Media Analytics curriculum combines a broad introduction to principles of economics and research methods for analysing media audiences and impact. By honing their expertise in both areas, students prepare for public and private sector careers in which they set the future direction for new media. Other NTU programmes are better suited for students who wish to learn other skills at the intersection of economics and communication, such as business or economics reporting. However, this curriculum is best suited for strategising for twenty-first media.

Graduates from this programme will be suitable employees in both the public and private sectors in Singapore, and the global employment market. They’ll also be well positioned for post-graduate studies.

One possible career option is Behavioural Economist. Behavioural economists use data about human behaviour in designing economic policy. They improve economic understanding using studies on the psychology of decision making. Many may work as market research analysts, since they need to review the behavioural patterns of consumers and other businesses in order to make sound economic theories to explain various patterns.