莫道克大学

This course combines an exciting mix of web design, digital marketing and strategic communication.

Students will learn how to design and develop strategies for web communication campaigns using a range of digital media including, social media, websites, mobile technology, games, video and online news media.

Learn about conveying information and ideas using social media platforms such as Facebook, Instagram, Twitter and YouTube, powerful search engines including the likes of Google and Yahoo and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.

3 reasons to study Web Communication at Murdoch

Combine Web Communication with another major including Global Media and Communication, Strategic Communication or Journalism.
There is a strong future growth for advertising, multimedia and web design professionals.
Learn from industry professionals and digital media researchers while working for real clients on campaigns

Develop your skills

Build the knowledge and skills you need to meet your career or study goals. Topics you’ll cover include:

Learning how to write professionally, take a global perspective on issues, argue effectively, act ethically and work cooperatively.
Developing ethical thinking in interpersonal, social and professional contexts.
Developing creative techniques and methodologies towards the creation of communication solutions for organisations.
Communicating and engaging with a range of audiences, stakeholders and the public through media and communication platforms using voice, text, sound and image.

Your career

When you graduate, you might work in strategic communication, web design or digital marketing or in specialised areas such as social media management or search engine marketing and strategy. Careers could include:

Web Communication Specialist
Social Media Consultant
Social Media Analyst
Consultant or Freelancer
Client Production Officer
Web Production and Strategic Consultant
SEO and Social Media Strategist
Digital PR and Marketing Consultant
Digital Account Manager

Professional recognition

Journalism graduates working in industry would be eligible for membership of the Media Entertainment and Arts Alliance (MEAA).

The Strategic Communication major is accredited by the Public Relations Institute of Australia (PRIA).