莫纳什大学市场营销和数字传播硕士专业介绍–莫纳什大学

莫纳什大学

莫纳什大学-市场营销和数字传播硕士

Master of Marketing and Digital Communications(硕士)

院校名称莫纳什大学
院校排名42

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

Organisations are increasingly looking towards marketing and communications professionals with specialist knowledge in the digital space. A Master of Marketing and Digital Communications at Monash builds on your foundational knowledge of marketing, giving you an advanced understanding of the key learning areas integral to the success of digital marketing strategies.

Taught online by leading practitioners and academics, the skills you’ll gain will ensure you graduate prepared for a career in government, corporate, not-for-profit and community sectors. You’ll graduate work-ready, with the full suite of skills of an in-demand digital marketing professional – from social media marketing to data analytics.

Your core master’s study will be enhanced by elective study, allowing you to tailor the second part of your degree towards your areas of interest.

Where can the Master of Marketing and Digital Communications take me?

You'll graduate from this master’s degree as a competent communicator who understands the connection of marketing to wider society in digital and global contexts. A qualification with a focus on real-world marketing application and the political, social and cultural impact of communications will leave you ready to tackle your next career step. Career opportunities include:

Digital marketing specialist – Plan, coordinate and optimise an organisation’s online profile, specialising in the development of marketing campaigns aimed at consumers using modern technology.
Marketing manager – Utilise your analytical skills and knowledge of your consumer to create and manage marketing and communications campaigns that drive organisational growth.
Communications manager – Be responsible for an organisation’s communication strategy and lead a team of specialists delivering messages to internal and external stakeholders across a range of platforms.

所属院系

进入哪个院系学习？

Monash Business School

中国学生入学要求

为来自中国的学生设计

Entry level 1: Duration: 2 years full-time, 4 years part-time (96 points to complete) An Australian bachelor degree, or an equivalent qualification, and a minimum of two years relevant employment. OR An Australian bachelor degree, or an equivalent qualification, with a Weighted Average Mark (WAM) of 70. Entry level 2: Duration: 1.5 years full-time, 3 years part-time (72 points to complete) An Australian bachelor degree, or an equivalent qualification, in a cognate discipline and a minimum of two years relevant employment. OR An Australian bachelor degree, or an equivalent qualification, in a cognate discipline with a Weighted Average Mark (WAM) of 70. Entry level 3: Duration: 1 year full-time, 2 years part time (48 points to complete) An Australian bachelor degree, or an equivalent qualification, in a cognate discipline and a minimum of five years relevant employment. OR An Australian undergraduate honours degree, or an equivalent qualification, in a cognate discipline with a Weighted Average Mark (WAM) of 70.

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