莫纳什大学应用市场营销硕士专业介绍–莫纳什大学

莫纳什大学

莫纳什大学-应用市场营销硕士

Master of Applied Marketing(硕士)

院校名称莫纳什大学
院校排名42

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

Get ahead of the curve and make a positive impact on business and society with a Master of Applied Marketing.

Designed for marketing professionals already working in the field, this degree blends cutting-edge research and practice, giving you an understanding of strategic marketing constructs and focus your learning in specialist areas.

In this degree you’ll build an extensive toolkit of techniques and frameworks necessary for a capable, responsible, and effective marketing leader. You’ll also build on the skills you’ve gained throughout your career, and learn how to implement new strategies in your current role and senior roles moving forward.

You’ll also have the opportunity to undertake a corporate project or take part in our global study program..

In the Master of Applied Marketing you'll be taught by award-winning academics, together with industry experts, and study the latest theories and research influencing the industry, including topics on advertising, company strategy, social media marketing and value creation.

If you’re currently working, the flexible study structure will allow you to remain in your role as you expand your formal education, and elective units allow various specialisations. Classes are available during the day and evening, and some units are also available online or in block mode.

In addition, all of the core units can be studied online

所属院系

进入哪个院系学习？

Monash Business School

中国学生入学要求

为来自中国的学生设计

Entry level 1: Duration: 2 years full-time, 4 years part-time (96 points to complete) An Australian bachelor degree, or an equivalent qualification, and a minimum of two years relevant employment. OR An Australian bachelor degree, or an equivalent qualification, with a Weighted Average Mark (WAM) of 70. Entry level 2: Duration: 1.5 years full-time, 3 years part-time (72 points to complete) An Australian bachelor degree, or an equivalent qualification, in a cognate discipline and a minimum of two years relevant employment. OR An Australian bachelor degree, or an equivalent qualification, in a cognate discipline with a Weighted Average Mark (WAM) of 70. Entry level 3: Duration: 1 year full-time, 2 years part time (48 points to complete) An Australian bachelor degree, or an equivalent qualification, in a cognate discipline and a minimum of five years relevant employment. OR An Australian undergraduate honours degree, or an equivalent qualification, in a cognate discipline with a Weighted Average Mark (WAM) of 70.

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