Macromedia应用科技大学

Whether it's music production, artist promotion or festivals, innovative concepts and the targeted use of digital media in music management are more important than ever. So it's no wonder that the demand for professional music managers is booming.

A good music manager combines creative qualities with goal-oriented, entrepreneurial action. The focus lies in the strategic conception and operative management surrounding the realisation of various projects in the colourful world of the music industry.

⚡️ If travel is a problem due to COVID-19 restrictions, international students can start online in virtual learning classrooms, then go to Germany at a later date and continue studying on-campus.

Contents of the Music Management (B.A.) programme

In our Music Management specialisation you will acquire all the necessary qualifications to professionally and successfully manage projects, productions, concerts, artists and bands. You will learn to think conceptually and act operationally in order to make the right decisions at the right time.

The course contents include a profound knowledge of the target groups and market mechanisms of the entire industry (recording media, live, etc.), contract, copyright and exploitation law, branding and marketing in the music business as well as the sociology and psychology of music, music history and artist management. The curriculum includes:

• Basics of music management
• Musicology
• Live entertainment
• Digital Business
• Artist management and music marketing
• Special topics in music management

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Career prospects after graduation

Graduates of our B.A. degree programme have varied and exciting career opportunities, including roles as:

• International project manager
• Artist manager
• Talent scout
• A&R
• Concert promoter
• Entrepreneur in the music industry