Macromedia应用科技大学

In the digital media world, creative ideas are only the starting point. Designers need strong conceptual thinking, cross-media skills, user orientation, and efficient workflows to turn ideas into great products.

This bachelor’s specialisation in Media and Communication Design gives students the tools to master the whole spectrum of visual design to become an all-rounder with expert subject knowledge. The curriculum is designed to give students full proficiency across traditional and digital media design while fostering their abilities to think outside the box, work in interdisciplinary teams, understand business models and efficiently manage design projects.

⚡️ If travel is a problem due to COVID-19 restrictions, international students can start online in virtual learning classrooms, then go to Germany at a later date and continue studying on-campus.

Contents of the Media and Communication Design (B.A.) programme

During your studies, theoretical knowledge is combined with in-depth technical production know-how and practical applications, using real tasks in graphic design.

You will learn the basics of conception and design, art history, semiotics and how to create media in order to develop concrete communication tools. Modules covered in this specialisation include:

• Fundamentals of Animation & Modeling
• Fundamentals of GUI
• Communication Design
• VFX, Motion Design
• User Experience Design
• Special Topics in Media Design

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Career prospects after graduation

Your B.A. degree with specialisation in Media and Communication Design qualifies you for professional positions in a creative and challenging environment. Potential employers are companies and agencies in design-oriented industries such as advertising, fashion and architecture, but also international companies in the production and services sector. Some examples of potential professional roles for you could be the following:

• Screen and Interface Designer
• Web and Interaction Designer
• User Experience Designer
• Social Media Designer
• Art Director
• Creative Director
• Corporate or Editorial Designer
• Information Designer
• Service Designer