Macromedia应用科技大学

Would you like to study management with a strong international and media focus at Germany’s largest private university specialised in media, design and management? Then our bachelor's programme with a specialisation on international management is the perfect match for you.

Modern and cross skilled management skills have become vital in today’s internationalised economy where media and the speed of communication have become as important as the fundamentals of good business administration.

⚡️ If travel is a problem due to COVID-19 restrictions, international students can start online in virtual learning classrooms, then go to Germany at a later date and continue studying on-campus.

Contents of the International Management (B.A.) programme

Students of the International Management bachelor specialisation acquire extensive expert knowledge in management topics to prepare for a career in business administration, human resource management, distribution and marketing, public relations, and corporate finance. Our carefully coordinated modules include:

• Internationalisation
• Innovation Processes
• International Accounting and Capital Market Communication
• Digital Business
• International Business
• Special Topics in International Management

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Career prospects after graduation

After you graduate from the B.A. programme in International Management, you will have access to a variety of opportunities all over the world. An exciting and varied range of tasks is waiting for you, ranging from sales, marketing and public relations to accounting, financing and controlling, to human resource management. Some examples of career opportunities for you are :

• International Project Manager
• International Marketing Staff
• International Sales Manager
• International E-commerce Manager
• Internationalisation & Strategy Staff
• Intercultural Communications Manager
• International Market Researcher
• International Communication & Digital Media Manager
• Junior Consultant for Marketing and Strategy