Macromedia应用科技大学

Do you love fashion, dream of working in a creative environment and want to pull the strings in the international fashion business? To market fashion labels, decipher the latest trends and create brands for the fashion tsars of the future? Do you want to study fashion? If that’s how you feel, then our Bachelor’s degree that specialises in Fashion Management is just what you’re looking for.

⚡️ If travel is a problem due to COVID-19 restrictions, international students can start online in virtual learning classrooms, then go to Germany at a later date and continue studying on-campus.

Contents of the Fashion Management (B.A.) programme

The Bachelor specialisation in Fashion Management provides you with the practical and theoretical training you need to get ahead in the national and international fashion business.

You will learn about the entire value creation chain in the fashion world – from creation, sourcing raw materials and production to marketing, distribution logistics and trade. You will also study the theory and history of fashion. The course syllabus includes the following:

• Fashion Theory and History
• Customer Experience Management
• Fashion Technologies
• Fashion Trends and Design
• Fashion Business and Value Creation
• Special Topics in Fashion Management

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Career prospects after graduation

Your B.A. in Fashion Management qualifies you for a professional role in the fashion industry. Prospective employers include international fashion agencies, broadcasters, publishing houses and household names in the fashion industry, in positions, such as:

• Fashion brand manager
• Product manager
• Customer relationship manager
• Retail marketing manager
• Fashion retail manager
• Purchaser
• Flagship store manager
• Fashion sponsoring