麦克利学院数字媒体-内容写作学士学位专业介绍–麦克利学院

麦克利学院

麦克利学院-数字媒体-内容写作学士学位

Bachelor of Digital Media - Content Writing(本科)

院校名称麦克利学院
院校排名N/A

录取几率评估

专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

A Bachelor of Digital Media from Macleay will have you exploring creative and strategic problem solving, online storytelling, social media and content strategy development in a hands-on learning environment.

How you'll learn

Designed and taught by industry professionals, this course focuses on innovative practices and hands-on learning.

You’ll get the opportunity to work both independently and in groups to create real-life projects that test your skills and knowledge. Small classes feature personalised teaching that nurtures each student’s unique strengths.

You’ll develop and design digital content for social media platforms, blogs and websites, create digital photos and online videos, and manage projects like digital marketing initiatives, social media campaigns, interactive websites and mobile apps.

Potential job opportunities

Communications Manager
Digital Account Manager
Digital Content Producer
Digital Content Creator
Digital Copywriter
Digital Designer
Digital Marketer
Digital Strategist
Multimedia Specialist
Social Media Manager
Interaction Designer
Web Designer
User Experience Designer

Content Writing

In this attention economy, great copy is more important than ever. Learn to tell compelling stories for brands by becoming a digital content writer. Develop website copy and social media posts, produce an attention-grabbing podcast, write an insightful blog or inspire action with emotive copywriting across a number of digital platforms.

Job opportunities include:

Website Writer
Blogger
Digital Copywriter
Podcaster
Brand Storyteller

所属院系

中国学生入学要求

为来自中国的学生设计

Applicants with Recent Secondary Education (within the past two years): Secondary Education Applicants must have completed an Australian Senior Secondary Certificate (Year 12) equivalent qualification within the last two years. Applicants with Vocational Education & Training (VET) Study: To gain entry to the Bachelor of Business, VET Applicants must have completed a relevant VET qualification at Certificate IV level or higher within the last five years. All applicants must present evidence of their VET qualification(s) and academic results. Applicants with Higher Education Study: To gain entry to the Bachelor of Business, Higher Education Applicants must have undertaken a relevant tertiary qualification within the last five years. All Higher Education Applicants must present evidence of their qualification(s) and academic results. English Language requirements: IELTS Band Score: 6.0; Cambridge CAE Range: 52-57; Pearson Academic Range: 48-52; TOEFL IBT Range: 60-78.

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