兰卡斯特大学

Course Overview

Today's businesses and organisations operate in a global context of disruption and uncertainty. Whether for-profit or not-for-profit, public or private, all are affected by political, ecological and demographic complexities. So what are the implications for those organisations and businesses? They must be quick to change. And they must change strategically.

Endorsed by Ernst & Young (EY) and Gränges, this programme benefits from depth of expertise, knowledge and cutting-edge research. We will teach you the art of strategising and the practice of strategy.

You will learn how to develop strategic business models and understand the implications of digital strategy. You will also acquire a deep knowledge of mergers and acquisitions as a potential strategy to enter new markets, grow or access critical resources and capabilities.

Working with real examples from industry, you will test your theoretical knowledge in context. In the company project module we tackle a question, task or challenge sourced from companies and supported by faculty and partners from EY. Our teaching is underpinned by our staff’s cutting-edge research, which they bring to the classroom.

For your dissertation you can choose a desk-based topic, empirical research or a real strategy project. The latter sees you formulate or implement a strategy within a company and then write a reflective essay. Some students continue with the company as interns or directly in paid employment following graduation.

Careers

Strategy jobs are commonly seen as the most desirable in large organisations because they provide access to key stakeholders and deal with the overall organisational purpose - the vision, goals, challenges, and opportunities that determine value in an organisation. This degree prepares participants for key strategic roles within organisations, including but not limited to Business Analyst, Business Developer, Chief Strategy Officer, Strategy Consultant, Organisational Change Manager, Policy Advisor, and Strategic Planner.