詹姆斯库克大学

What to expect

Build an understanding of research and practice in tourism, hospitality and events as a complex field of business. Gain sought-after skills in digital fluency, sustainability, resilience and futures thinking, with a focus on tropical environments.

Network with JCU’s extensive business partnerships and international alumni. Attend field trips, hear from world-renowned guest lecturers and complete industry-based assessments.

Design and deliver customer-informed tourism, hospitality and events services and experiences with professional practice subjects and 400 hours of skills development. Partake in real-world practical placements, with the opportunity for paid internships at five star industry partners. You will gain barista, RSA and HACCP qualifications during this course.

Begin a fast-paced, rewarding career in tourism, hospitality and events. JCU Graduates are equipped with the global business skills and specialist training to stand out in their chosen fields.

Career Opportunities

JCU Tourism, Hospitality and Events (THE) graduates are multi-skilled business professionals who find employment in a growing number of areas.

Graduates pursue careers in tourism, hospitality, events, and business.

You could find employment as a hospitality manager, events manager, hotel supervisor, travel agent, spa manager, event and conference organiser, tourism operator, tour guide or business owner.

Course learning outcomes

The graduates of James Cook University are prepared and equipped to create a brighter future for life in the tropics world-wide.

JCU graduates are committed to lifelong learning, intellectual development, and to the display of exemplary personal, professional and ethical standards. They have a sense of their place in the tropics and are charged with professional, community, and environmental responsibility. JCU graduates appreciate the need to embrace and be acquainted with the Aboriginal and Torres Strait Islander Peoples of Australia. They are committed to reconciliation, diversity and sustainability. They exhibit a willingness to lead and to contribute to the intellectual, environmental, cultural, economic and social challenges of regional, national, and international communities of the tropics.

The JCU Bachelor of Tourism, Hospitality and Events (THE degree) graduate will:

• Demonstrate broad and coherent body of knowledge drawn from multiple disciplines necessary for understanding tourism hospitality and events systems;
• Work collaboratively and creatively to promote innovation and apply critical thinking and problem-solving strategies in disruptive business domestic and global contexts
• Demonstrate resilience, initiative, independence, judgement, and reflective practice with a commitment to lifelong learning and professional development
• Critically evaluate, interpret and communicate information, data and resources in academic and digital contexts
• Model ethical, sustainable and socially responsible standards in decision making and professional practice
• Apply knowledge and skills to identify, design and deliver customer-informed sustainable tourism, hospitality and events services and experiences
• Demonstrate an understanding of research informed practice in tourism, hospitality and events integrating industry intelligence and insights from multiple disciplines
• Apply critical thinking skills to resource, analyse and synthesise information and develop solutions for tourism, hospitality and events
• Apply technical and digital skills, including literacy and numeracy necessary for professional practice in business

Note: This course is also available to study on JCU Singapore campus with March, July, November intakes.