卡洛理工学院商业学士-商业选项-数字营销CW037专业介绍–卡洛理工学院

卡洛理工学院

卡洛理工学院-商业学士-商业选项-数字营销CW037

Bachelor of Business, Options in Business, Digital Marketing CW037(本科)

院校名称卡洛理工学院
院校排名N/A

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

What is the Course about?

The discipline of marketing is going through deep changes because of technology disruption. Organisations are adapting across the marketing lifecycle, in product conception to development; in advertising to selling and aftersales.

This change has borne new roles and areas of expertise collectively known as ‘Digital Marketing’.

The Business with Digital Marketing course was developed to meet employment demand for business graduates with a specialism in this area.

Course Structure

The first two years of this course provide students with a foundation in business, and subjects are common for all students studying our business degree.

In Years 3 and 4, along with regular business subjects, you will study digital design and web technologies. You will also undertake work placement in a digital marketing environment.

Is this course for you?

If you are interested in how organisations and individuals are evolving to take advantage of the opportunities that come with increased digital connectivity, this course will interest you.

The design & technology modules in this course will allow you to create a presence on social media and the web that attracts and gives value to users and customers.

Special Features:

Students undertake a 12 – 20 week work placement in a Digital Marketing role in Year 3. This placement gives students valuable experience in best practice approaches and improves their employability.
Design subjects are informed by and delivered in partnership with our Visual Communications and Design faculty.
Students will produce course work that can be added to a portfolio to showcase technical and design skills.
Exit Awards: Higher Certificate in Business (NFQ Level 6) after Year 2 and Bachelor of Business with Digital Marketing (NFQ Level 7) after Year 3.

所属院系

中国学生入学要求

为来自中国的学生设计

Students must demonstrate that they have reached a level of education in their country of origin that is the equivalent of a Secondary School Diploma (High School Diploma) with good grades in an appropriate language, mathematics and at least 4 other subjects. Students must also have an IELTS of 5.5 or equivalent; TOEFL Internet Based Test: 79; TOEFL Computer Based Test: 213; TOEFL Paper Based Test: 550; Pearson Test of English Academic (PTE): 50-57; GCE O-Level English Language: Grade C; Test of Interactive English (TIE): B2+; TOEIC: 700; GCSE English: Grade C; Cambridge Certificate in Advanced English: Grade C; English Test for Academic and Professional Purposes (ETAPP) B2+; Irish Leaving Certificate: Ordinary Level Grade D

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