卡洛理工学院

What is the Course about?

Marketing is the management processthrough which goods and services move from concept to the customer. It includes diverse disciplines such as:sales; public relations; brand design; customer psychology; market research; pricing; packaging and distribution. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, third-world charities, sporting organisations and small businesses. A marketing degree equips graduates with the skill set to pursue a variety of careers in marketing and business.

Course Structure

Students complete the first two years in general business. This gives them the opportunity to learn about the wider business context and to see where their area of interest lies. They then choose a specialist discipline at the end of Year 2 such as Marketing. Years 3 and 4 are then focussed on that specific discipline with a marketing related work placement undertaken during the second term of Year 3.

Is this course for you?

If you are interested in analytical thinking, innovation, creativity, problem solving, teamwork, presentation, time management and communication skills, marketing is a great career choice for you. It is full of variety and there are plenty of opportunities to progress from junior executive to senior management.

Special Features:

• Emphasis on professional practice throughout the course, including projectbased assessments and working with client organisations to devise creative marketing solutions.
• Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.
• All students, regardless of the original option choice, will be permitted to change their selection at the end of Year 2 and confirm their specialism for Years 3 and 4.
• Recognised by employers as developing career-focused marketers.

What follow-on study opportunities are available?

Graduates who achieve a minimum second class honours degree are eligible to apply to a range of Masters and Post Graduate courses within Institute of Technology Carlow (e.g. MSc in Digital Marketing or Masters of Business) or those available in other institutions.

What will I be able to do when I finish the course?

A marketing degree equips graduates with the skill set to pursue a variety of careers in: new product Innovation; digital marketing; brand management; market research; consumer behaviour; services marketing; International marketing and sales.