印第安纳大学伯明顿分校

The IU Sport Marketing and Management Program, which began in 1985, is recognized as one of the top programs of its kind in the United States. Graduates of the program can be found in nearly all segments of the sport industry and are located around the world. International students as well as students from across the country seek to gain admission to this competitive program. The major uses an interdisciplinary approach that includes foundation courses in both sport and business. In addition to completing a broad core of professional sport courses (in law, marketing, communication, management, psychology, and finance), students complete a minimum of 15 credit hours of course work from the Kelley School of Business (and with additional coursework may complete a business minor and/or the Business Foundations Certificate). Students gain strong preparation and skills in marketing, media relations, event planning/management, public relations, computers, and business organizational structures.

Degree Requirements

The four-year sport marketing and management program leads to the degree, Bachelor of Science in Kinesiology, with course work taken in conjunction with the Kelly School of Business.

Special Opportunities

Majors are required to complete a practicum or internship experience and most often complete several varied experiences prior to graduation. There is also an sport marketing and management student-led organization – the Indiana University Sport Marketing Alliance – in which students can join and participate. The School of Public Health - Bloomington Career Services Office provides expert career advisement and services for students. Indiana provides many local opportunities for majors looking for internship study. In addition to the various sport entities in Bloomington and around the state, there are numerous opportunities in nearby Indianapolis, which is home to the Colts (NFL) in Lucas Oil Stadium, the Pacers (NBA) and Fever (WNBA) at Conseco Field house, motorsports at the Indianapolis Motor Speedway, swimming and diving at the Natatorium, the Indianapolis Indians (MiLB) at Victory Field, the NCAA Headquarters, as well as several sport National Governing Bodies.

Careers

Employment opportunities are directed to the fields of professional sports, amateur sports, and intercollegiate sports, including facility operations, corporate sport marketing/public relations, media relations, and event marketing and management. In addition, students are prepared for careers in sports equipment sales and other positions that require good communication, marketing, and management skills. Following their undergraduate education, some students seek admission to graduate programs in such areas as law, sport management, and public health administration.