科廷科技大学

Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.

You will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You’ll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.

You will also learn how to analyse and interpret market research data using appropriate technologies, and identify local, regional and global issues that affect business.

In addition, you will be able to run your own virtual company in the business capstone unit and you can enrol in a business internship unit in your final year.

To become a registered psychologist after graduating from this degree, you will need to complete a further year of psychology study and then two years of skills-based training.

Professional recognition

This degree provides students with an accredited 3-year sequence in psychology. To be eligible for Provisional Registration as a psychologist, or Associate Membership of the Australian Psychological Society, a further year of undergraduate psychology study is required.

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

In Australia, after fourth year, the completion of a two-year master’s program or a one-year professional masters and one year of supervised psychological practice, is required for full registration as a psychologist.

Career information

Support Worker
Mental Health Advocate
Events Coordinator
Fundraising Coordinator
Online Marketing Specialist
Marketing Communications Manager
Search Engine Optimisation Consultant
Advertising Specialist
Marketing Psychologist
Product Developer

What you'll learn

Apply psychological theory to evidence based practice and extend the boundaries of knowledge through research; discriminate between valid processes to critically analyse problems and generate innovative solutions to psychological questions
Apply logical and rational processes to critically analyse problems and generate innovative solutions to psychological questions; critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
Access, evaluate and synthesise relevant information and evidence from a range of sources applicable to psychology; use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
Communicate effectively with individuals, groups and communities; develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
Select and effectively use appropriate technologies relevant to psychological research and practice; use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
Demonstrate ability for self directed learning and reflective practice; employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline.