卡迪夫大学

Bring your interests and expertise to a marketing programme designed for students from any disciplinary background.

Marketing is the business of engaging with the world.

Positive relationships with customers, employees, suppliers, other businesses, local communities, government and regulatory authorities are fundamental to organisational success.

Marketing ensures the reputational alignment of all these relationships through an understanding of behaviour, decision making and market research.

The business of changing the world is ours.

Our MSc in Marketing is designed to enhance your previous study with additional insights into core marketing concepts, processes and skills. We’ll help you become a marketing professional capable of analysing organisational scenarios and formulating evidence-based action plans.

Working with our academic and practitioner experts, you’ll explore the principles and practices of marketing and how they can be deployed in multiple sectors, from goods-centred activities to service environments and across contrasting international contexts. You’ll use leading research and real-life examples to identify ways in which organisations deliver value through marketing and research activities.

The programme will conclude with a final live marketing project. You’ll work in a team to complete a marketing report for an organisation based on a defined brief and applying the core marketing concepts acquired on the course in the context of a specific organisation.

Distinctive features

• Cardiff Bootcamp: an extended introduction specially designed to embed you into the programme and Cardiff learning community.
• The Career Enhancer Service: support from professional advisors to enhance your entry into the workplace and fulfil your career ambitions, including workshops on job search skills, CV writing, assessment centres, and interview techniques and access to careers fairs, job opportunities and business networks.
• Programme of high-profile business speakers and company visits.
• Access to our global alumni network.
• Understanding real-world marketing challenges in a range of contrasting contexts.
• Marketing in Context – an integrative capstone module in which the overarching theories delivered earlier in the programme are challenged against context specific backdrops.
• A final live project that enables you to work in a team to complete a marketing project report for an organisation based on a defined brief.
• Opportunities to make a difference to society and the economy through study and extra-curricular activity in line with Public Value.