卡迪夫大学国际公共关系与全球传播管理(MA)专业介绍–卡迪夫大学

卡迪夫大学

卡迪夫大学-国际公共关系与全球传播管理(MA)

International Public Relations and Global Communications Management (MA)(硕士)

院校名称卡迪夫大学
院校排名155

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

This course offers a mix of practice, theory and advanced academic study. It develops the skills and techniques required to practice public relations at an international level and an understanding of the PR practitioner’s role as guardian of corporate reputation.

Public relations is a booming industry and graduates who have the skills to meet the dynamic changes of this exciting and growing sector are in demand.

Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal communication.

Our MA International Public Relations and Global Communications Management is a unique one year course that develops the skills and techniques required to practice public relations and communications at an international level.

Public relations, at its heart, is about communication between an organisation and its public(s), but 21st century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. PR is now firmly at the heart of strategic organisational planning.

Aside from gaining valuable practical skills, you are introduced to business, organisational and PR theory so that you can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry.

This synthesis of theory and practice culminates in a final dissertation where you have the opportunity to apply what you have learnt to an area of personal PR interest. This piece of advanced academic study would enable you to embark on further research in the field of international public relations, should you wish to do so.

所属院系

进入哪个院系学习？

School of Journalism, Media and Culture

中国学生入学要求

为来自中国的学生设计

You will need successful completion of a relevant four year bachelor's degree from a recognised institution, with grades of approximately 80% or above and possibly also successful completion of a relevant master's course from a recognised institution. IELTS 6.5 overall with a minimum of 5.5 in each subskill.

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